Deal Activator is a subscription service offered by Intelligent Marketing Systems that increases a dealer’s customer engagement by creating intelligent dialog for sales staff related to a customer’s purchase options. Both the dealer and customer gain instant accurate visibility as to the customer’s equity position which is matched to targeted inventory. Through the Deal Activator process, a customer is compelled to pro-actively respond to personalized marketing communications. With Deal Activator, a customer knows with confidence that they can trade to a new or upgraded vehicle with no cash down and or the same monthly payment based upon the communication they have received. For this reason, customers return to the dealership to buy their next vehicle and are truly appreciative, satisfied, and loyal.